About us

About Us
At our baby supplies shop, we’re on a mission to make parenting a little easier—one safe, reliable essential at a time. We specialize in three core products that every parent relies on: BPA-free Baby Bottles (designed for gentle feeding and easy cleaning), super-absorbent Diapers (to keep little ones dry and comfy), and hypoallergenic Baby Wipes (gentle enough for sensitive skin). Our story starts with a simple truth: parents shouldn’t have to choose between quality, safety, and affordability when it comes to their baby’s needs.
Like many parents, we’ve been there—frantically searching for a leak-free bottle at 2 AM, dealing with Diaper rash from low-quality materials, or struggling to find Wipes that don’t irritate our baby’s skin. We noticed a gap in the market: too many baby products were overpriced, filled with harsh chemicals, or didn’t live up to their promises. So we set out to curate a collection that fixes that. We partner directly with trusted U.S.-based manufacturers who share our commitment to safety—every product we sell is rigorously tested to meet (and exceed) U.S. safety standards, from BPA-free plastics in our Bottles to dermatologist-approved formulas in our Wipes.
What makes us different? We prioritize “parent-friendly” design just as much as baby safety:
  • Our Baby Bottles have wide necks for easy filling and cleaning (no tiny crevices to trap milk residue) and slow-flow nipples to prevent colic—perfect for newborns and fussy eaters.
  • Our Diapers use ultra-soft, breathable fabric and a 3-layer absorbent core that locks in moisture for up to 12 hours—ideal for overnight sleep or long outings. We offer sizes from newborn (Size 1) to toddler (Size 6), so we grow with your baby.
  • Our Baby Wipes are 99% water-based, free of fragrances, alcohol, and parabens, and come in resealable tubs to stay fresh—great for diaper changes, messy hands, or quick cleanups on the go.
We also understand that parenting is expensive. That’s why we cut out middlemen to keep our prices fair—so you can stock up on Diapers, Bottles, and Wipes without breaking the bank. And we make shipping easy too: free standard shipping on orders over $35, fast processing for urgent Diaper runs, and careful packaging to ensure your items arrive in perfect condition (no crushed Wipe tubs or cracked Bottles here).
Based in Walsall, England, but serving families across the U.S., our small team is made up of parents and caregivers who get it. We’re here to answer your questions—whether you need help choosing the right Diaper size, want tips for sterilizing Bottles, or have concerns about your baby’s skin sensitivity. Just email us at 21-upward.wakings@icloud.com—we’ll respond with honest, jargon-free advice, not sales pitches.
Sustainability matters to us too. We use recyclable packaging for every order (no unnecessary plastic!), and we’re working to expand our line of eco-friendly options—like biodegradable Diapers and reusable Bottle covers—to reduce our impact on the planet. Because we believe taking care of babies means taking care of their future too.
At the end of the day, we’re more than a shop—we’re a partner in your parenting journey. Whether you’re a first-time parent navigating late-night feedings or a seasoned caregiver stocking up on essentials, we hope our products make your days a little smoother and your baby a little happier. Thank you for trusting us with what matters most—your little one.