Privacy Policy

Privacy Policy
Information We Collect
To deliver a safe, tailored shopping experience for your baby essentials (Baby Bottle, Diapers, Baby Wipes) and ensure order accuracy, we collect personal information in strict compliance with the General Data Protection Regulation (GDPR) and UK data protection laws (Data Protection Act 2018):
  • Contact & Shipping Details: Full name, email address, phone number, and shipping address (including access notes for urgent deliveries, e.g., Diapers for newborns). This enables timely delivery and critical updates (e.g., shipping confirmations for Baby Wipes, delivery windows for Baby Bottles).
  • Payment Information: Processed exclusively through secure third-party gateways (Visa, Mastercard, PayPal, Apple Pay). We never store full credit card numbers, CVV codes, or sensitive financial data—your payment details are protected by end-to-end encryption and PCI DSS compliance.
  • Product-Specific Data: Voluntarily provided details like baby’s age/weight (for Diaper size recommendations), feeding preferences (e.g., “anti-colic vs. standard Baby Bottle”), and skin sensitivity (for hypoallergenic Baby Wipes suggestions). This helps personalize recommendations (e.g., newborn-friendly Diapers) and improve our product lineup.
  • Website Usage Data: Browsing activity (e.g., views of Baby Bottle materials, Diaper absorbency specs) and cookie data (to save preferred Diaper sizes or Baby Wipe types for future visits). Cookies are optional—see “Your Privacy Choices” for opt-out details.
How We Use Your Information
Your data is used solely for legitimate, transparent purposes tied to your baby supplies purchase—no unapproved use:
  1. Order Fulfillment: Process, pack, and ship items; share safety guides (for Baby Bottle sterilization or Diaper fit) and tracking links via email.
  1. Customer Support: Respond to inquiries (e.g., Baby Bottle leak issues, Diaper rash concerns, Baby Wipe skin sensitivity) and resolve defects via 21-upward.wakings@icloud.com.
  1. Personalized Updates: Send baby-related news (e.g., new anti-leak Baby Bottles, eco-friendly Diapers, fragrance-free Baby Wipes) only if you opt in—unsubscribe anytime via email links.
  1. Legal Compliance: Maintain order records for tax purposes, adhere to UK baby product safety standards (e.g., BPA-free Baby Bottles, dermatologically tested Baby Wipes), and comply with consumer protection laws.
Data Security
We prioritize protecting your sensitive information—especially details related to your baby—with industry-leading measures:
  • All data transmitted between your device and our platform is encrypted via SSL/TLS protocols (indicated by “https://” and the browser padlock icon).
  • Personal data is stored on UK-based, password-protected servers with firewalls and regular security audits—only authorized team members (trained in GDPR and baby data privacy) can access necessary details (e.g., delivery addresses for urgent Diaper orders).
  • Third-party partners (payment processors, UK carriers like Royal Mail or DPD) are contractually bound to keep your data confidential, comply with GDPR, and only use it to fulfill their service (e.g., delivering Baby Wipes).
Your Data Rights (Under GDPR)
You have legally protected rights regarding your personal information, which we facilitate free of charge:
  • Access: Request a copy of all data we hold about you (e.g., Diaper order details, saved baby age for Baby Bottle recommendations).
  • Correction: Update inaccurate information (e.g., a changed shipping address for Baby Wipes).
  • Erasure: Request permanent removal of your data (“right to be forgotten”)—we retain minimal records only for tax/legal compliance (e.g., order invoices).
  • Restriction: Ask us to limit data use (e.g., pause promotional emails while keeping order updates active).
  • Data Portability: Request your data in a machine-readable format (e.g., CSV) to share with another retailer.
To exercise these rights, email our support team at 21-upward.wakings@icloud.com—we respond within 1 month (per GDPR requirements) and may ask for proof of identity to protect your privacy.